IRANI

We Iranians have always grown up amid bans and restrictions, yet not only have we never tolerated a blocked path, it feels as though we have learned to draw a new way to the light out of every constriction. And today, if we lift ourselves up from these shared wounds and look at the world, we see that we are standing in the midst of a great transformation in which old orders are collapsing, and in this arena every power is trying to impose its own narrative on the world and reshape the world in the image of its narrative. In this battle of re-defining narratives, anyone who stays in their past without an effective relation to the present, or who only passively imitates others’ narratives, will soon and inevitably have to leave the stage. The ones who will remain are the creators who place the reality of their unique wounds and sufferings side by side and build a larger narrative. This is what mindful and alert nations and businesses are seeking. So we too have decided to rise and re-define our own narrative of what it means to be “Iranian.”


No, “Iranian” is not merely something we are. “Iranian” is something we do; it is the driving force of our dynamism. For us, business is not just a tool for livelihood; it is the living embodiment of our narrative. And being a “citizen” is not merely a civil-registry identity; it is our conscious and active commitment to supporting this narrative. “Iranian” is the thought and the message embedded in the products and services that lead to improving the quality of life for all of us.


On the one hand, businesses, by using this mark, publicly declare their practical commitment to a new way of being Iranian a covenant to adhere to compassion and to strive continuously to implement the principles that are set out in the charter of the “Iranian” campaign. On the other hand, we ourselves, in the position of citizens and consumers, through responsible and empathetic buying from one another, demonstrate our conscious support for the businesses that have chosen this mark. And by using this symbol personally, we declare our solidarity and our commitment to this same way of “living Iranian.” This mark is the emblem of our mutual care and connection.

The success of this campaign depends on the success of all of us who join it and, by committing to the defined Iranian code and by buying from and supporting one another, we make sure the wheels of “livelihood” and “prosperity” do not stop and that we remain “resilient.” Being Iranian is not the negation of others, we learn from collective wisdom so that, with compassion, on the path of dynamism and sustainability, we may help prosper the land that is ours, and at the same time re-define our own narrative of being “Iranian.” And we may see ourselves as belonging to a home in which we are at ease knowing there are caretakers for us and we ourselves are caretakers of others. In this way, the value created through this “living Iranian” itself becomes the living re-definition of Iranian value.


This campaign has been formed by a group of Iranians who, in the first step, have gifted their expertise to create an accessible economic campaign, and a platform has been created so that everyone can benefit from it because in this campaign, income and the re-definition of the Iranian narrative are interwoven, and neither has an independent essence without the other.


The foundation of this movement is built on three forms of wisdom:
• Practical market wisdom: knowledge that has emerged from the heart of the experience and practice of successful Iranian businesses and is familiar with today’s realities of Iran.
• Theoretical and academic wisdom: the deep perspective of specialists who, with the tools of the social sciences, narratology, and philosophy, help to achieve a structural understanding of culture and communications.
• Identity wisdom: a rooted knowledge that is the result of a careful study of Iran’s history, art, and rich literature, and that helps us rediscover our roots.


In today’s world, there is no such option as “maintaining the status quo.” We either build our own narrative and move forward, or we fade in the war of others’ narratives. And this is a call for you, too, to bind your unique story to this campaign so that together we may re-define the narrative of “being Iranian”, because the Iranian narrative will not write itself.

What does joining "IRANI" truly mean?
Joining the "IRANI" movement is not just a commercial or promotional choice; it is an ethical pact and a conscious act to participate in redefining our narrative of "living as IRANI". This is the platform for translating that idea into action.
By joining "IRANI":
We no longer just sell goods; we share the idea and the message embedded within them. Through responsible consumption and conscious participation, we build our economic ecosystem on the foundation of compassion and fairness.
We transform from promotional ambassadors into active agents and guardians. We are building a network of conscious businesses and citizens who are not only each other's voice, but also guardians of this shared narrative against hypocrisy and deception.
We move from competition to synergy and harmony. Our shared emblem is not a symbol of competition to eliminate others; it is a symbol of harmony to create value and flourishing. We create new opportunities for collaboration and collective growth, because we know our success depends on the success of one another.
And most importantly, we practice resilience. Together we build a living movement that believes in the bright future of this land and defines resilience not as mere tolerance, but as creativity and the refusal to let the wheels of prosperity stop turning.
Your joining "IRANI" signifies the voluntary adoption of this ethical pact.

The Campaign Stages
The official three-stage campaign rollout:
1. From the second week of Aban 1404 — Introduction of the movement to businesses and official invitation via the site.
2. From the first of Azar 1404 — Public use of the "IRANI" logo and tag begins on products and storefronts. To maintain coordination, no brand should use the emblem before this date.
3. The first week of Dey 1404 — Public launch of the movement for citizens, including videos, campaigns, and shared narratives on social media. Suggested video topics include: Why "IRANI"?, Why the Cat?, Solidarity Among Businesses, and How to Use the Emblem?

This page introduces the visual strategy behind IRANI. It is not a corporate identity, but a living and remixable language of resistance and belonging. At its heart is the cat. Not a logo, but a symbol of rebellion, agility, and survival. A creature of the streets, just like us.

The cat is not our mascot. It is our metaphor. It stands for the way we live in Iran. It survives without asking for permission. It adapts, observes, resists, and reclaims space with quiet force. It stands for rebellion, independence, agility, curiosity, and creativity. Just like us.

In any movement, shared signs help us recognize each other. They mark our presence in the streets, on our products, on the things we wear and carry.
This section offers a set of visual tools you can use to join the movement with a unified voice. These include an optional icon, supportive typography, and suggested layouts.
You are not obligated to use them. But they help create visibility, recognizability, and connection across different contexts. Use them as they are or remix them as you wish.

The design is symbolic, epic, simple, and neutral. It is meant to be timeless. Not a trend or a logo, but a shared visual anchor anyone can use.
Place it on tags, packaging, clothing, or anywhere you want to show presence. You are not required to use it. But if you do, others will know what it means.

This is a simple typographic system designed to accompany the shared icon. It includes Farsi and English wordmarks for “ایرانی” and “IRANI” in a stencil-inspired, streetwise style.
Use it in your layouts to add clarity, identity, and presence. You can apply it on tags, posters, labels, or wherever visual support is needed.

Here you’ll find ready-to-use layouts combining the Cat/Map and our typography. Use them as they are or as a base to create your own.
You are free to design your own layouts. But we suggest keeping a level of visual unity. It helps the movement be seen, recognized, and felt more clearly across streets, screens, and products.

The cat is an indexical sign for us. It points to the way we live. You are free to draw your own version of the cat in any form or feeling.
But you are not limited to cats. You can represent being IRANI however you want. A tree, a mountain, a cracked tile, a word, a gesture. This movement belongs to you.
We suggest including one of the shared signals, like the Cat / Map or the typographic mark, on a tag, sticker, label, etc. It is a quiet way to show you are part of this growing network. A personal voice, still in harmony.

This is a growing collection of works from early participants. Posters, tags, clothing, symbols, and stories that show how people have used the assets or created their own.
It is not a showcase. It is a mirror of what this movement can become. Use it to get inspired, to remix ideas, or to feel the presence of others who are rooted, just like you.

There’s no single way to join IRANI. It all depends on what you feel, what you care about, and how you want to express it. Here are just some ideas for how different people can join.

You can redesign the sign, typography, and visual marks of the campaign in your own style. From posters and stickers to social media visuals, every piece you create helps amplify the voice of this movement. You can also make a short video and tell your own story of how your brand or business is IRANI.

You can design special collections that creatively incorporate the IRANI logo or slogan. From printed apparel to reinterpreting Iranian motifs, every piece can become a symbol of shared identity and collective pride. You can also create a short video telling the story of how your designs are IRANI.

You can launch special products or capsule collections that feature the IRANI mark, or even redesign your packaging and storefront in the language of the campaign. The campaign’s graphic kit includes a variety of ready-to-use tags you can attach to your products. Every purchase becomes a cultural statement. You can also create a video showing how your brand is IRANI.

You can display the campaign’s logo and symbol in your storefront, dedicate a section to featured products, or host small events. These actions not only strengthen your store’s identity, but also connect your customers to the movement. You can also create a short video telling the story of how your shop is IRANI.

You can document the visual story of this movement: portraits of people wearing Iranian-made clothing and products, behind-the-scenes moments from production, or creative photo series for social media. Your lens can capture and preserve the living truth of this campaign.

You can create short visual stories, from documentary-style videos to creative clips. Each piece can tell the story of an individual, a group, or a business IRANI. Every video is a chance to amplify our collective voice and share it across different platforms.

You can incorporate the campaign mark into your space, whether through signage, badge boxes, coasters, or staff uniforms, and decorate the environment with IRANI posters. You can also host small events like conversations or poetry readings. Every cup of coffee becomes part of a shared story. You can also create a short video telling how your café is IRANI.

You can connect the guest experience to the campaign through design elements, from interior decor to local product packaging or staff clothing. Decorate the space with IRANI posters and visual marks, and help carry the voice of this movement to your guests. You can also create a short video sharing how your guesthouse is IRANI.

You can reflect the campaign’s logo and message in your app or platform, launch joint promotional campaigns, or offer discount codes using the IRANI slogan. Since a large part of how people connect happens in digital space, startups play a vital role. You can also share a story of how your startup is IRANI.

1. How exactly can I use the cat symbol?

The cat is more of a shared point of inspiration than a fixed form. There is no obligation to follow one specific design.

You are free to create your own interpretation, redesign it, or align it with your brand’s visual language. The aim is to have a shared sign while preserving each designer’s creativity and identity.

2. Where are the boundaries?

The safety of every single participant is essential. That’s why we avoid political and religious areas, focusing solely on art, culture, creativity, and economic solidarity.

3. What is the minimum and maximum level of participation?

There are no obligations or rigid structures.

The minimum could be as simple as one post. The maximum could be joint collaborations, product design, or participation in events and interactive projects.

The level of engagement is entirely up to you.

4. What value does this movement offer me as a brand or designer?

This is not only a cultural statement; it’s an opportunity to build social credibility and visibility in a wider network. Your brand will be seen as part of a creative and cultural movement, enabling new connections locally and later internationally and positioning you as distinct and forward-thinking.

5. How are different contributions kept in sync?

The conceptual framework of the campaign maintains overall coherence, but every participant is free to use their own style and language.

The goal is unity in idea, not uniformity in form. The core team only ensures that the general narrative remains aligned.

6. What are the costs and required resources?

Using the logo, identity package, and participating in the campaign are free.
Designing and producing products is the responsibility of each brand; every entity makes its own independent decision.

The network may provide resources, but there is no obligation.

7. What is the exact timeline?

This campaign begins its journey in the fall and winter of 1404 (Sep 2025–Mar 2026). The videos and posters for the initial launch will be delivered by late Mehr (late October), enabling every participating business to present itself as a founding member of the campaign.

8. Where does the campaign’s credibility come from?

The idea was born from collective sessions of Iranian designers, brands, and cultural activists, as a response to resilience in the aftermath of war.

The future and continuity of this movement depend entirely on the participation and energy of each individual.

9. How can I use the campaign in physical spaces?

The campaign logo and symbols can be used on storefronts, packaging, stickers, or even billboards.

The logo and campaign symbol can be used on shop windows, packaging, stickers, or even billboards.

There are no restrictions on scale or method of use-only your creativity.

10. How will my contribution be seen?

All participants share the main videos and visuals, but the structure is decentralized.

Your brand’s content remains independent but can also be reshared in collective collaborations.

11. Who manages the campaign?

No single person or institution owns this movement. It is a decentralized campaign.

The initial team only designed the framework and provided tools; the continuation and expansion depend on collective creativity and participation.

12. What if I don’t have design resources or a team?

You can simply use the ready-made graphics package and main videos.

Even a single post or resharing content is considered participation. No contribution is too small.

13. Could this movement be seen as political?

No. The campaign is defined with cultural and economic goals: supporting creativity, local production, and social solidarity.

While the result may create a sense of independence and collective pride, it deliberately avoids entering political or religious boundaries.

14. What if someone misuses the symbol or slogan?

Our strength lies in diversity and creativity. There is no monopoly.

That said, the core team keeps the main narrative and campaign statement clear, so audiences can distinguish between creative use and misuse.

15. What impact does this campaign have on everyday life?

Every purchase, post, or creative work contributes to keeping the economic and cultural cycle alive inside Iran.

This means money, skills, and opportunities remain in our own soil, while psychologically reminding us that “we are not erasable” and that we are building the future together.