Code of Conduct

1. The Purpose of this Code of Conduct
The IRANI Code of Conduct is written to ensure that the path of living and collaborating in this collective movement remains clear, trustworthy, and centered on ethical principles. This text is not meant to control; it is meant to care for the safe, creative, and constructive space of the IRANI campaign. It is not intended to limit, but to foster synergy and sustain dialogue.
In a world where the speed and pressure of decisions can sometimes erode principles, this Code serves as a reminder: every executive step we take, even every economic decision, carries cultural meaning and a human message. This document is the bridge between the philosophy of our Manifesto and our daily conduct.


2. The Relationship Between the Code of Conduct and the IRANI Manifesto
The IRANI Manifesto is our foundational and cognitive narrative; it defines who we are and what we believe. This Code of Conduct, however, is its practical translation the stage upon which we manifest that narrative through our behavior.
In other words, the Manifesto describes the IRANI ideal; the Code of Conduct defines the ethics of achieving it.
If the Manifesto is the lighthouse that illuminates the destination, the Code of Conduct is the roadmap that specifies our direction and method of travel in the real-world arena of life and business. Therefore, these two texts are not separate. Like two wings, they maintain the balance of our collective movement, ensuring that whenever necessary, we can easily and clearly answer the "what, why, and how" of our actions.


3. The Need for a Collective Ethos in the Campaign
The IRANI campaign is not an individual endeavor. It is a conscious effort to build a larger "Us" one that is more resilient, creative, and unified. Our history and shared experience have taught us that in the absence of a shared and transparent ethical disposition, any collective movement becomes easily vulnerable.
The IRANI campaign is built on the compassionate collaboration of hundreds of individuals, brands, artists, and citizens. This diversity, while a source of our strength, can also be a source of friction. This Code of Conduct puts our unwritten pact into words: how we manage disagreements with respect, how we safeguard our shared name, and how we navigate the boundary between creative freedom and social responsibility. This ethos is the guarantor of our cultural health and ethical credibility.


4. On the Word "Marām" (Ethos) in Iranian Culture
In Iranian culture, "Marām" is a concept deeper than a set of rules or bylaws. "Marām" is an internal pact, a voluntary ethical disposition; it is a symbol of chivalry (Javānmardi), fairness, and magnanimity. In our literature, a person without "Marām" is one who is disloyal to their roots, while a person of "Marām" is one who, even in hardship, remains true to their bond.
Our choice of this word emphasizes that our commitment to these principles does not stem from external enforcement or supervision. It arises from a conscious decision, rooted in our culture of compassion (Mehrvarzi), and from the responsibility each of us feels towards ourselves, towards others, and towards this land.

1. "IRANI" as a Collective Narrative and Cultural Emblem
It is a cultural emblem that can be joined and a collective narrative currently being written. This emblem symbolizes the redefinition of "being Iranian" into "living as IRANI" as a conscious act. IRANI seeks to build a common language between culture, the economy, and society. This cultural emblem is not a tool of ownership, but a platform for interaction and trust between businesses and the people.
Our mission is to create a platform for the gathering of all creators who wish to forge a new path toward prosperity and flourishing (Ābadāni) from amidst shared wounds and constraints. This creativity manifests in two key domains: "Business" as the living practice of this narrative within the economy and social interactions, and "Citizenship" as the active, conscious, and responsible commitment of each of us to participate in writing and safeguarding this shared story.


2. The Three Pillars of the Campaign: Market Wisdom, Theoretical Wisdom, Identity Wisdom
The foundation of this movement rests on three pillars of wisdom (Kherad), ensuring we neither remain in our museum-ified past nor become passive imitators of others. Practical Market Wisdom is the knowledge born from the real-world experience of Iranian businesses, familiar with our present-day realities. Theoretical and Academic Wisdom is the structural perspective of social science and philosophy experts for a deep understanding of culture and communication. Identity Wisdom is the deep-rooted understanding derived from our rich history, art, and literature. This Code of Conduct is the meeting point of these three wisdoms.


3. The Boundary Between Individual Ownership and Collective Responsibility
The IRANI campaign grants all its members the freedom to create and reimagine, yet it also serves as a reminder that every individual action within this movement carries a collective message. A logo, a narrative, or a product released under the IRANI name is not just a personal expression; it is part of our shared identity. Therefore, respecting our collective values and adhering to the principles of this Code creates a new form of ethical ownership one that lies between freedom and responsibility, between creativity and commitment. IRANI is neither a brand monopoly nor an unregulated free-for-all; it is an ecosystem built on mutual trust and cultural self-regulation.

1. Freedom of Creativity and the Right to Reimagine
The IRANI campaign is built on the belief that a living culture is always in flux; it can only flourish through freedom, creativity, and reimagination. Every individual, artist, or business has the right to interpret and recreate the IRANI emblem, narrative, or visual expression in their own language, provided that its shared spirit compassion (Mehrvarzi), honesty, and quality—is preserved.
In this movement, creative ownership is not monopolized by anyone; it is in service of our collective life. This principle reminds us that every new work is the continuation of a dialogue that generations have partaken in building. We consciously avoid the "monopolization of meaning," because we believe the IRANI narrative is not kept alive by homogenization, but by the creative and responsible multiplication of this concept by thousands of independent storytellers.


2. Strength in Diversity and Harmony
The strength of the IRANI campaign lies not in the uniformity of its voices, but in the harmony of its differences. We not only welcome diversity in perspectives, tastes, methods, and businesses; we consider it a strategic necessity for our "resilience" (Tāb-āvari). A mono-vocal cultural or economic ecosystem is fragile and vulnerable; but an ecosystem that feeds on diversity will be rich, creative, and sustainable.
IRANI is the umbrella that recognizes this diversity. "Harmony" in this campaign does not mean agreement on "tools" or "styles." It means agreement on our shared "ideal" (compassion, flourishing, quality) and the "foundational principles" of this Code of Conduct.


3. Boundaries of Respect and Cultural Safety
To remain sustainable, every collective movement requires ethical and cultural boundaries. In the IRANI campaign, freedom of expression and creativity coexists with the principle of mutual respect. We abstain from direct entry into divisive political conflicts or any domain that could create security risks for members, violate the country's current laws, or deviate from the campaign's core mission.
This abstention stems from a "commitment to the mission" and the protection of the principle of "building." Our clear boundaries are: absolute respect for human dignity, the rejection of all forms of discrimination (based on ethnicity, religion, gender, orientation, or belief), the avoidance of hate speech, and the protection of the cultural and social safety of all members who have joined this campaign in good faith.


4. Roots and Innovation, Hand-in-Hand
IRANI is the bridge between roots and innovation; between historical memory and the audacity to recreate. Our relationship with the past is that of a "tree" to its "roots": we "activate" the past as a source of wisdom, inspiration, and identity. For us, roots do not imply stagnation; they are a source of inspiration for new fruit. This principle reminds us that true progress occurs when, instead of repeating the past or uncritically imitating the world, we create our own indigenous and creative narrative.


5. Collective Responsibility in Every Decision and Action
Joining this campaign is a formal declaration of the end of "indifference" and "spectatorship." In the IRANI campaign, no decision is neutral. Every small act—from designing packaging to behavior in the workplace, from a conscious purchase to sharing content—is part of the image the world sees of us.
Therefore, responsibility does not rest solely on managers or designers; every member of this network is a guardian of this movement's credibility and authenticity. Instead of control systems, we rely on collective conscience, transparency, and mutual feedback. Collective responsibility means knowing that every individual action is a link in the chain of public trust. This trust is our true capital.

1. Compassion (Mehrvarzi) and Fairness in Conduct
"Compassion" (Mehrvarzi) is the beating heart of this Code of Conduct and our guiding principle in all behaviors. Every action, decision, and word must be founded on respect, mutual understanding, and fairness. In business, compassion means seeing the "human": whether it is a customer, an employee, or a competitor. This value is the root of public trust and the foundation of every sustainable relationship. Wherever compassion is forgotten, trust is eroded, and without trust, no business and no community can remain resilient. We commit to replacing destructive competition with "mutual care" in our relationships.


2. Transparency in Word and Deed
Transparency means eliminating the duality between appearance and substance, between speech and action; it means avoiding intentional ambiguity. A business committed to the IRANI campaign strives to be as transparent as possible with its customers and colleagues about its processes, raw materials, pricing, and policies. A committed citizen also acts transparently in their feedback and participation. We believe that transparency dispels fear and opens the way for deeper collaboration.


3. Honesty in Production, Sales, and Communication
Honesty is our commitment to the "truth" in the product and service we provide. This value stands in direct opposition to any form of deception, false exaggeration, or promises that cannot be fulfilled. A product bearing the IRANI emblem is what it claims to be. A service rendered is the one that was promised. Honesty in communication also means ethical marketing, refraining from concealing key weaknesses, and accepting responsibility for mistakes. IRANI is not a name to exploit public trust; it is a pact to return to integrity.


4. Solidarity Between People and Businesses
This campaign is built on the foundation of a "shared fate." We move beyond the confrontational mindset of "consumer versus producer" and embrace a model of "partnership" and "solidarity." IRANI businesses are not merely pursuing profit; they see themselves as the living embodiment of society's narrative and accountable to its needs. In return, citizens, through "responsible purchasing" and "conscious participation," contribute to the sustainability and prosperity of these businesses not just as buyers, but as active "guardians" and "allies." This is an ecosystem of mutual care, where the success of each part is the success of the whole.


5. Commitment to Quality and Sustainability
The IRANI emblem is not a license to offer a weak product or service under the pretext of it "being local." On the contrary, it must be a symbol of "commitment to excellence" and "real value creation." Quality is respect for the customer, respect for resources, and respect for the IRANI narrative itself. We are committed to continuous improvement. Alongside quality stands "Sustainability"; this means taking a long-term view of business, avoiding waste, protecting the environment, and ensuring that our growth today does not come at the expense of our children's resources tomorrow.


6. Flourishing (Ābadāni); A Conscious Effort to Build, Grow, and Improve
"Flourishing" (Ābadāni) is the ultimate vision and goal of all our efforts in this campaign. This word is deeply rooted in our culture and means "to build," "to cultivate," and "to bring prosperity." Every business that is created, every job that is sustained, every high-quality product that enhances life, and every fair interaction that takes place is a step towards the flourishing of this land. This value signifies that our goal is not just "resilience" (Tāb-āvari) and survival, but to generate "prosperity" (Rounagh) and make a conscious effort for the continuous improvement of all our lives.

1. Regarding Customers (Honesty, Quality, Respect)
The customer is a "partner" in the IRANI narrative, not merely a sales target. The commitment of businesses to the customer rests on three pillars: Honesty, which means providing correct information, avoiding any deception or exaggeration in advertising, and full transparency about the features of a product or service (The Principle of Honesty). Quality, which means a commitment to providing the best possible value for the time and money the customer invests, and a continuous effort to improve it (The Principle of Commitment to Quality). Respect, which means listening to the customer's voice, providing human-centric support services, accepting responsibility for mistakes, striving to earn their satisfaction in a way that exceeds legal obligations, and seeing their human dignity at all stages of the purchase and beyond.


2. Regarding Employees and Colleagues (Fair Compensation, Humane Environment)
We believe that one cannot represent a narrative of "compassion" (Mehrvarzi) and "flourishing" (Ābadāni) externally while an unfair or inhumane environment prevails internally. The commitment of businesses to employees and colleagues (whether full-time staff, freelancers, or remote partners) includes: Fair and timely compensation, proportional to the labor market norms and the value created by the individual (The Principle of Fairness). The creation of a humane, safe (both physically and psychologically), respectful work environment, free from any discrimination, harassment, or undue mental pressure. An IRANI business is committed to the "growth" of its colleagues and provides a space for their learning and advancement, because their growth is the growth of the business and the growth of the IRANI narrative.


3. Regarding Society and the Environment (Sustainable Development)
We accept that we are responsible for the society in which we grow and the environment from which we benefit. This is not merely an ethical choice; it is a necessity for "sustainability" (The Principle of Commitment to Sustainability) and "flourishing" (The Principle of Ābadāni). Our commitment includes a continuous effort to reduce negative environmental impacts (such as waste reduction, optimal energy consumption), avoid pollution, and move towards responsible production and consumption models. Furthermore, we hold ourselves accountable for the social issues around us and strive, within our means, to have a positive impact on our local community and be diligent in addressing discrimination and inequality.


4. Regarding Other Businesses (Healthy Competition, Cooperation)
Competition in the IRANI ecosystem is constructive because it is a competition for quality, innovation, and providing better service to the customer. In the IRANI campaign, businesses are partners before they are competitors; this is because all share in building the collective image of "being IRANI." We believe that in this campaign, the success of one IRANI business can contribute to the success of others and build a larger market for everyone. The guiding principle for us is the commitment to fair conduct (The Principle of Fairness) with suppliers, distributors, and business partners.


5. Financial and Ethical Transparency in the Value Chain
"Transparency" (The Principle of Transparency) is a fundamental pillar of trust in the IRANI campaign. Although there is no obligation to publicly disclose all financial information, a committed business strives for ethical transparency throughout its "value chain" (from sourcing raw materials to the final sale). This means the business must know where its raw materials come from and under what conditions (e.g., ensuring no child labor is used or serious environmental harm is caused) and must have a clear, defensible logic in its final pricing (based on quality and costs).

1. Responsible and Conscious Consumption
This is the intersection of "market" and "culture"; the point where a "citizen" transcends their demographic identity and becomes a "conscious actor" in redefining the IRANI narrative. Responsible consumption means being aware of what we buy, from whom we buy, and why. Because every "purchase" is a political, cultural, and ethical act. This awareness means asking questions; asking about the story behind the product, the production process, the raw materials, and its impact on our health and the environment (The Principle of Commitment to Sustainability). Every rial we spend is a vote cast for a certain kind of present and future; we commit to casting our vote in favor of fairness, health, and the IRANI way of life.


2. Supporting "IRANI" Work and Production
Supporting IRANI work and production means consciously choosing goods, services, and art created in alignment with the values of the Manifesto and this Code of Conduct: honestly, with quality, and humanely. This support takes many forms from direct purchase to promotion and sharing, from constructive criticism to respectful feedback. With these actions, we not only protect the livelihood of others but also help sustain the cycle of hope and resilience (Tāb-āvari) in society. Supporting IRANI production means participating in our collective flourishing (Ābadāni). We consciously choose to circulate our social and economic capital (time, money, attention) where it aligns with the values of "compassion" (Mehrvarzi) and "fairness" (The Principle of Fairness).


3. Choosing Based on Value, Not Just Price
Our commitment to this campaign is an invitation to rethink the concept of "value." In a world where decisions are often measured by numbers, the IRANI citizen also looks at the intrinsic values of a good or service. Choosing based on value means paying attention to honesty, work ethic, and the social impact of a product not just its price tag. We believe that a "worthless cheap item" ultimately costs more than one that upholds quality, respect, and sustainability. This principle invites citizens to decide with an open mind and a responsible heart: what are they injecting into the country's economy and culture? Every choice reflects our self-belief, because when we buy based on value, we have respected our own value.


4. Living with Respect and Compassion in Daily Interactions
Our commitment to "living as IRANI" does not begin or end at the moment of purchase; it flows through all our daily interactions. Every citizen is a cultural representative of this narrative in their speech, behavior, and daily communication. Living with respect means listening before judging, dialogue instead of violence, and accepting differences rather than eliminating them. Compassion (Mehrvarzi) is the operating system of our social dynamism it is what builds trust and transforms anger into understanding. In this campaign, we learn that courtesy, hospitality, and respect for others are part of our civic duty. Every small interaction in a store, on the street, or in the digital space is an opportunity to practice IRANI culture and reflect its beauty.


5. Safeguarding the "IRANI" Emblem and Meaning
The IRANI emblem is not just a logo; it carries an ethical and cultural covenant. Every individual who uses this emblem on their clothing, personal page, or products is, in effect, joining this pact. To safeguard the emblem means to care for its meaning to prevent it from being used for deception, division, or inhumane purposes.
Every citizen and consumer is responsible for reacting consciously to the misuse of this identity; through dialogue, respectful criticism, or refusing a product that violates the spirit of this campaign. In turn, we must reflect the positive, compassionate, and trustworthy face of this movement. Safeguarding the emblem means understanding that it belongs to no one; it is a collective trust (Amānat) placed in our hands to pass on to the next generation with wisdom, kindness, and honesty.
We accept that the "collective responsibility" (Principle 3.5) to protect the credibility and health of this campaign rests on each of us. The committed citizen is an active, aware, and vigilant "guardian." This guardianship has two vital aspects: First, responsible personal use: We commit to being fully loyal to the spirit of this movement (Principle 3.3) in our personal use of this emblem or narrative, and to avoid any divisive, political, hate-mongering, or deceptive promotional misuse that would distort the meaning of this campaign. Second, ecosystem monitoring: We have a responsibility not to be indifferent to businesses that use this emblem but do not adhere to their commitments (Chapter Five). We will protect this emblem using civil tools.

1. Equitable Growth and Opportunity for the Next Generation
For IRANI, true growth is growth in which everyone shares the fruit. Equitable growth means building a system that provides opportunities for advancement for future generations and for marginalized groups. We are planting a tree knowing it is part of a larger, more sustainable forest for those who come after us. Businesses carrying this emblem think beyond short-term profit: they should be committed to training young forces, empowering women, and supporting new talents as the nation's cultural capital.


2. Responsible Production and Consumption
This principle is the direct link between the commitments of businesses (Chapter Five) and citizens (Chapter Six). We think about the complete "product life cycle": from the choice of raw materials to labor conditions and post-consumption impacts. Responsible consumption is the continuation of this chain; it means the conscious choice of goods produced with honesty, respect, and quality. The producer and the consumer are two sides of a shared responsibility: one creates, the other continues. Sustainability finds meaning only when these two perspectives connect and create a cycle of economic conscience.


3. Innovation in Service of Collective Well-being
"Innovation" in the IRANI campaign does not merely mean complex technology or higher profitability; it means finding creative solutions to real problems, in service of "collective well-being." We encourage businesses and individuals to apply their knowledge and creativity to solve social and environmental challenges. Innovation can manifest in improving business processes to reduce environmental harm, creating fairer business models, or offering products that elevate the quality of life for the general public (not just a specific class). In this sense, innovation is not just market competition; it is service to the future. The intersection of practical market wisdom with theoretical and identity wisdom is precisely where IRANI innovation finds its meaning.


4. Conserving Resources and the Environment
The environment is our shared home the same home the Manifesto speaks of: "a place where we are assured we have guardians, and where we ourselves are guardians to others." This commitment is the backbone of "sustainable development." We accept that as inhabitants of this land, we are "guardians" of its ecology and natural resources. IRANI businesses are committed to adhering to environmental laws and actively striving to go beyond them. This includes waste management, optimizing water and energy consumption, and consciously avoiding the pollution of water, soil, and air. We know that true "flourishing" (Ābadāni) depends on harmony with nature and preserving our environmental heritage for future generations.


5. Cultural and Economic Synergy
The sustainability of this campaign hinges on "synergy" and its network reinforcement. We seek to create an "ecosystem" where businesses are encouraged to "collaborate" with one another, share their knowledge or practical wisdom, and strengthen each other in supply chains. This synergy increases our resilience against crises, reduces costs, and most importantly, transforms the "IRANI narrative" from an individual voice into a powerful and stable harmony. This synergy is the bridge between market wisdom, theoretical wisdom, and identity wisdom the triad that forms the foundation of the IRANI campaign.

1. How to Use the "IRANI" Emblem and Insignia
The IRANI emblem is not just a graphic design; it is the cultural translation of an ethical pact. Every individual or business, before using it, accepts that this emblem carries meaning and commitment an emblem defined by compassion (Mehrvarzi), honesty, quality, and solidarity. Using the emblem as a mere marketing tool is a clear breach of the campaign community's trust.
Therefore, the IRANI emblem must not be used in situations that are deceptive, offensive, discriminatory, or purely commercial in nature. By the same token, although the IRANI logo is not the exclusive property of any single person or entity, any recreation or personal version of the emblem must also preserve its shared spirit.


2. Presence in Media and the Public Sphere
Every member of the campaign, whether an individual or a brand, is a representative of the IRANI dialogue and disposition (Manesh). Therefore, we are obligated to choose our language and image responsibly. Member brands are aware that any content they publish with the IRANI emblem from an advertisement to a social media caption is part of our collective conversation and affects the public perception of this movement.
Thus, we commit that our presence in the media and public discourse will emphasize core values like compassion, flourishing (Ābadāni), and commitment to quality, avoiding sensationalism and promotional exaggerations that conflict with honesty.


3. Communication Between Brands and the Campaign Community
IRANI is an ecosystem of different voices playing in a collective rhythm. Relationships between brands and the campaign community must be built on mutual respect, constructive dialogue, and honest cooperation. No single brand or person "owns" this movement; we are all "participants."
Differences in perspective are natural; however, the tone and method of confronting them must be based on Iranian courtesy (Adab) and the logic of dialogue. Members can offer suggestions, critiques, or feedback in the collective conversation space but any defamation, rumor-mongering, or labeling is contrary to the spirit of cooperation and compassion (Mehrvarzi).


4. Preventing Misappropriation or Political/Promotional Exploitation
This is our most vital communication principle and relates directly back to the "Boundaries of Respect and Cultural Safety" (Principle 3.3). We state decisively: The IRANI campaign is a cultural, social, and economic movement. It is not, and will not be, affiliated with any specific political party, faction, or ideology.
Any attempt at factional use or political exploitation of this campaign and its emblem, whether by members or external entities, is strongly condemned and considered a clear violation of this Code of Conduct. Members commit not to use the IRANI emblem or narrative to fuel any divisive rhetoric (based on ethnicity, religion, gender, etc.). IRANI is a symbol of "harmony" (Ham-sedāyi) amidst diversity.

Trust is the cornerstone of this campaign but a trust that is conscious and transparent. While this Code of Conduct is a voluntary pact, transforming this pact into action requires mechanisms for monitoring and measurement. This section defines a set of indicators to help the campaign community (citizens and businesses) evaluate the integrity and commitment of its members. These indicators are not "gotcha" tools; they are a mirror reflecting transparency and a guide for continuous improvement.


1. Customer and Employee Satisfaction
The simplest and most powerful indicator of commitment to "compassion and fairness" lies in the lived experience of key stakeholders: customers and employees.
Monitoring Customer Satisfaction: Businesses commit to creating transparent, accessible, and effective channels for hearing the customer's voice (feedback, criticism, suggestions). This indicator is not measured merely by high sales, but by the quality of response to complaints, honesty in advertising, and commitment to quality.
Monitoring Employee Satisfaction: The commitment to a humane work environment and fair compensation must be measurable. Committed businesses strive to ensure the satisfaction and psychological well-being of their teams through internal mechanisms (like regular dialogues, 360-degree assessments, and creating a safe space for critique). A low turnover rate for skilled personnel and a respectful work atmosphere are key signs of success in this indicator.


2. Financial and Informational Transparency
Financial and informational transparency in the IRANI campaign does not mean the full disclosure of commercial details. Rather, it means: truth in speech, avoiding unrealistic promises, honest declaration of product origins, and accountability for how resources are used. At the campaign level, the coordinating body is obligated to provide regular reports on resource allocation, support projects, and activity results. Businesses must also make key information related to their social responsibility, fair pay, and supply chain publicly accessible as much as possible. This transparency defines the line between genuine trust and mere "ethics-washing."


3. Participation in Inter-Brand Collaborations
One of the key indicators for measuring the maturity of the IRANI campaign is the degree of collaboration among its brands. The campaign stays alive when its members are connected not just in narrative, but in action. This collaboration can range from joint campaigns to various social and cultural projects. Inter-brand participation is a sign of mutual trust and a collective understanding of "empathetic competition." In such an environment, member brands are encouraged to take synergistic steps instead of focusing on monopoly or individual visibility, because in this campaign, being IRANI means collective growth. Inter-brand collaborations also provide a platform for knowledge transfer, cost reduction, and creating shared cultural value, all of which will especially benefit small and medium-sized enterprises (SMEs).


4. Measuring Social and Environmental Impact
The IRANI campaign believes that no business can be judged solely on financial profit. Evaluation metrics must also include social and environmental impacts. Each member must periodically assess how its activities affect society and nature whether in job creation and training, or in resource conservation and pollution reduction. With the help of specialists in each impact-assessment area, the campaign will design models for this measurement: from monitoring the supply chain to the use of recycled materials, from the treatment of employees to interaction with the local community. The goal of this is not to encourage shaming; rather, this sensitivity is in service of collective learning and continuous improvement, and creating the awareness that a responsible business is one that knows what "impact" it leaves behind, alongside its "income."


5. The Campaign's Annual Report and Review of Principles
The campaign must also "monitor" itself. "Transparency" is not just for members; it is mandatory for the campaign itself. We commit to periodically (e.g., annually or biennially) publishing a report on the campaign's collective performance. This report will include the ecosystem's learnings, challenges, successes, and weaknesses. This report will serve as the basis for revising and evolving the Code of Conduct (Chapter Eleven) to ensure our principles remain dynamic, effective, and responsive to the needs of the time.

1. The Meaning of "Voluntary Adoption of the Code"
Joining the IRANI campaign and using its emblem and narrative is, first and foremost, a public declaration of commitment. It is a free and voluntary choice. By adopting it, every business or citizen declares that they adhere to the principles of the Manifesto and this Code, and agree to hold themselves accountable to the collective gaze.
This voluntary adoption does not imply perfectionism; we accept that we are all on a path of learning and improvement. With this adoption, every member grants the rest of the campaign community (customers, colleagues, competitors) the right to monitor (Chapter Nine) their performance based on this Code and, if necessary, critique it.


2. The Mechanism of Dialogue and Admonishment
Our first reaction upon observing a discrepancy with the Code is dialogue and inquiry, not destruction or attack. We assume an inadvertent error, not malicious intent. Our mechanism is constructive admonishment and transparent dialogue.
Citizens and businesses are encouraged (Principles 6.4 & 8.3) to raise the issue directly, respectfully, and with documentation with the concerned business if they observe a breach of commitment (e.g., dishonesty in advertising, unfair treatment of employees, or environmental harm). The goal is to create an opportunity for correction and clarification. Many crises of trust can be resolved with honest dialogue and an acceptance of responsibility.


3. The Gradual Approach (From Correction to Collective Ostracism)
If the mechanism of dialogue fails, and a member (business) persists in a clear and repeated violation of its commitments or worse, tries to conceal the reality through deception and hypocrisy the campaign community will use more powerful tools to safeguard (Principle 6.5) its own health.
Our approach is gradual: The first step is private and public admonishment. The next step is transparent public feedback and the reduction of that member's social credibility within the ecosystem. Finally, if a member systematically and deliberately tramples on core values (like honesty, fairness, or environmental respect) and becomes an "anti-narrative" to the campaign, the last step will be conscious collective ostracism. This ostracism is not a centralized decision, but the natural consequence of the community's withdrawal of trust; it occurs when citizens consciously decide to withhold their participation (Principle 6.2) and synergy (Principle 7.5) from that member.


4. The Community's Role in Maintaining Ecosystem Health
The final and true enforcement of this Code of Conduct is the conscious community itself. The health of this ecosystem is guaranteed not by managers or founders, but by its true watchdogs: every single citizen and committed business. It is our collective responsibility (Principle 3.5) not to allow the meaning of IRANI to be contaminated by hypocrisy, deception, and pure profit-seeking.
The community's duty is to care for the ecosystem in three ways:
Feedback and Observation: If someone acts against the principles, members must speak up with respect and evidence, not with rumors or judgment.
Appreciation of Positive Behavior: Just as errors are seen, good deeds must also be seen. Appreciation reinforces ethics.
Periodic Review of Principles: The community must keep its principles alive with critique, with suggestions, and with open dialogue.
Thus, "ecosystem health" is not the product of supervision, but the result of growing collective awareness. Every citizen who consciously asks questions (Principle 6.1), every consumer who sees value beyond price (Principle 6.3), every business that prefers healthy competition (Principle 5.4) over destruction, and every employee who strives for a humane environment (Principle 5.2), is implementing this Code. Our strength lies in our harmony (Principle 3.2) to praise commitment and reject the betrayal of trust.

This Code of Conduct is the beginning of a collective dialogue. As stated in the Manifesto, we are in the midst of a great transformation, and "maintaining the status quo is not an option." This principle holds true for this Code of Conduct itself. This document is a living entity. It must grow, shed its skin, and be reimagined (Principle 3.1) in step with our collective wisdom and the lived experiences of the campaign's members.


1. The Code Update Process (e.g., Biennially)
We commit that this document will be periodically "reviewed" (e.g., every two years, or after any major critical experience). This review is not an administrative process; it is a deep reconsideration of the effectiveness of our principles in the face of the practical realities of the market and society, ensuring it remains aligned with cultural, economic, and technological evolutions.
At the start of each review cycle, a report on the campaign's performance and the challenges observed in its implementation will be prepared. Then, a working group—composed of brand representatives, citizens, cultural and communication specialists, and volunteer members—will be formed to examine proposed amendments. The result will be the updated version of the Code of Conduct, which, after collective approval, will be published as the new ethical reference. In this way, the IRANI campaign grows in sync with society and remains immune to becoming obsolete in past molds

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2. Member Participation in Proposals and Amendments
In this campaign, there is no absolute authority. The amendment and evolution of the Code is a participatory process, born from the real-world experiences of its members. Every member whether a small brand or an independent consumer has the right to submit their proposed amendments regarding its clauses, definitions, or indicators. Every change must be aligned with the spirit of the Manifesto and in service of the foundational values: compassion (Mehrvarzi), honesty, transparency, and flourishing (Ābadāni).
The evolution of this Code will not be a top-down process. Practical market wisdom (Principle 2.2) and the lived experiences of citizens (Chapter Six) are our richest resources for review. It is the businesses that face daily ethical dilemmas on the front lines, and it is the citizens who monitor honesty (Principle 4.3) in practice. Therefore, the review process must be based on the "active participation" of members. Proposals will be submitted to the campaign's feedback system or raised in public meetings and reviewed by a facilitation committee.
In practice, this clause ensures that "IRANI ethics" is neither dictated from above nor frozen in silence; rather, it is reimagined through collective dialogue and daily experience. Participating in the amendment of the Code signifies the continuation of cultural maturity—the very essence of the campaign.


3. Documenting Collective Experiences and Learnings
For the evolution of this document to be based on collective wisdom, we also require a collective memory. The Campaign's Annual Report (Principle 9.5) and the Best Practices (Appendix 12.2) play a vital role in this process. We commit to transparently documenting our "learnings," whether from successes, failures, or challenges. These learnings will be the primary input for the review process. Every success story or corrected mistake is considered capital for the ethical growth of the entire ecosystem.

1. Glossary of Key Terms
To maintain semantic integrity within the campaign, it is essential to establish precise, shared definitions for terms that carry deep philosophical and cultural weight.
This glossary clarifies recurring keywords from the Manifesto and Code of Conduct to prevent conflicting interpretations. It ensures all members, regardless of their field, can operate from a shared understanding of these core concepts.
Examples of these terms include:
Compassion (Mehrvarzi): For us, this is more than individual kindness or a fleeting emotion; it is an active disposition and a conscious choice in all interactions, especially in economic and professional relationships. Compassion means "fairness" (Principle 5.2) toward employees, "honesty" (Principle 5.1) toward customers, "respect" (Principle 5.4) for competitors, and "care" (Principle 5.3) for the land we are rooted in. Compassion is seeing the "human" behind every transaction, every contract, and every production line. It is the antidote to exploitation and objectification in relationships.
Resilience (Tāb-āvari): In this campaign, resilience does not mean passive endurance or becoming accustomed to suffering. Resilience is the "art of creating from within constraints" (Manifesto 1.1). This term signifies the dynamic capacity of an individual, a business, or a community to absorb shocks, adapt to limitations, and "create" new pathways for high-quality growth and survival. Resilience means keeping the wheels of livelihood and prosperity from stopping, and redefining ourselves in the face of collapsing old orders.
Flourishing (Ābadāni): In our ethos, this does not merely mean physical construction or economic growth at any cost. Flourishing is a conscious and continuous effort to improve the "quality of life" in all its dimensions. It means "equitable growth" (Principle 7.1) that provides opportunities for the next generation; it means "sustainable development" (Principle 5.3) that respects the environment; and it means "value creation" (Principle 5.5) that, beyond financial profit, leads to "collective well-being" (Principle 7.3) and cultural richness. Flourishing is our commitment to "building," even in the most difficult conditions.
Collective Wisdom (Kherad Jam'i): In this campaign, this is the product of the synergy between three wisdoms: "Practical Market Wisdom" (the lived experience of businesses), "Theoretical Academic Wisdom" (the deep, analytical view of specialists), and "Identity Wisdom" (our cultural and historical roots). We believe no single person holds all the answers. Collective wisdom means "accepting diversity" (Principle 3.2), actively "listening" to different voices, and "trusting" the process that yields more mature and sustainable solutions from the dialogue between these three wisdoms.
The glossary will be maintained in the campaign's print and online versions as an open and updatable document, so that as concepts evolve, their definitions can grow with them.


2. Behavioral Patterns for Inspiration (Best Practices)
With the goal of positive modeling, the IRANI campaign dedicates a portion of this Code to showcasing inspiring behaviors and experiences. In this section, examples of ethical, creative, and empathetic conduct by businesses, citizens, or successful projects are documented to inspire others.
Examples may include:
A business that has built loyalty and trust through respect for employees and transparency in communication.
A cultural project that has used the IRANI emblem to strengthen the message of solidarity and respect among different ethnicities or guilds.
A store that has acted with honesty and fairness toward customers and suppliers during difficult economic conditions.
A collaboration between independent brands that have harmonized, without unhealthy competition, to support authentic national production.
The goal of this section is not to set a standard, but to provide concrete examples of how to live these principles in practice.


3. Communications Charter for Brands and Media
To maintain message coherence and prevent misinterpretations in the public sphere, a Communications Charter is established as the official guide for interaction among the campaign, brands, and the media.
This charter is built on three key principles: Honesty, Respect, and Transparency.
Strategic Principles of the Communications Charter:
In Public Expression: Every statement, post, or media message related to the campaign must reflect the spirit of the Manifesto. This means avoiding sloganeering, hate-mongering, or political posturing. The language of communication must be inspiring, constructive, and inviting not defensive or aggressive.
In Media Interactions: When giving interviews or statements, brands and campaign members must emphasize that IRANI is a cultural and social movement, not a commercial or political entity. Any introduction must help clarify the campaign's primary goal: the collective narrative of "living as IRANI" in practice.
In Brand Collaborations: When using the IRANI emblem or name, brands are obligated to ensure they do not exploit the emblem for exaggerated advertising, denigrating competitors, or purely commercial gain. The IRANI emblem must be a sign of trust and commitment, not a tool of market competition.
In the Digital Space: Interactions on social networks must reflect the humane disposition (Manesh) of the campaign: respectful responses, open dialogue, and avoidance of knee-jerk, emotional reactions.
This charter, in effect, considers the "ethics of communication" to be as important as the "ethics of action." Because in the age of narratives, how something is said is just as decisive as what is said.